Entry-level CRM and Marketing Automation professional crafting lifecycle marketing strategies, campaign messaging, and customer engagement frameworks for modern digital platforms.
I'm a B.A. in Business Marketing graduate from George Mason University with hands-on experience in CRM marketing, lifecycle campaigns, and marketing automation. I thrive at the intersection of strategy and execution — translating complex automation frameworks into meaningful customer experiences.
Currently preparing for my Salesforce Marketing Cloud Email Specialist certification while working as a Marketing Automation & Product Experience Associate at Kiiwis and a Social Media Marketing Assistant at PermaSkin.
A focused skill set built around modern digital marketing and customer lifecycle strategy.
Designing automated communication flows, welcome sequences, engagement campaigns, and customer journey mapping for digital platforms.
Translating CRM concepts including Salesforce Marketing Cloud's Journey Builder and Automation Studio into practical campaign templates and messaging frameworks.
Managing Meta Ads Manager campaigns, audience targeting, content creation, Google Ads, and performance tracking to drive brand visibility and conversion.
Keyword research, on-page SEO optimization, landing page building, and A/B testing to improve organic reach and campaign performance.
Building and optimizing Shopify storefronts, improving site navigation, UX flows, and collaborating on product dashboards for non-technical users.
Google Analytics, spreadsheet analysis, campaign performance reporting, and data-driven decision making to optimize marketing initiatives.
Real-world applications of marketing strategy, automation, and digital growth.
Contributed to the design and structure of two core modules — Automations and Campaigns — enabling non-technical business owners to run structured marketing without prior expertise.
View Case Study →Developed a full-funnel digital marketing strategy for Nöz, an eco-friendly sunscreen brand targeting London's eco-conscious consumers. Covers organic social, influencer selection, paid social, and paid search.
View Case Study →I'm currently open to CRM marketing, lifecycle marketing, and marketing automation opportunities. Let's talk!