Kiiwis is a mobile-first customer engagement platform built to help local businesses attract and retain customers through rewards and promotions — without needing any prior marketing experience.
I contributed to the design and structure of two core modules: Automations and Campaigns — enabling non-technical business owners to execute effective marketing strategies without prior experience.
A mobile-first customer engagement platform that simplifies marketing for local businesses through an intuitive dashboard with pre-built templates, automated triggers, and feed-style promotional cards.
Worked across product strategy, UX decisions, messaging architecture, and template design to shape both modules from concept to working interface.
Traditional marketing tools are too complex for small local businesses. Kiiwis needed to bridge that gap without sacrificing results.
Two complementary systems that together give local businesses a complete marketing engine — one that runs automatically, one that puts them in control.
Trigger-based marketing that runs automatically based on customer behavior — no manual work required.
Simple, one-time promotions sent to customers — structured as a 5-step guided builder.
These are the actual HTML templates that make up the Automations and Campaigns modules — part of the system I helped define and structure.
The Automation Builder lets business owners choose a customer moment, attach a reward, and generate AI-assisted messages — all in a single panel with a live preview of what customers will see.
The Campaign Builder guides owners through 5 clear steps — from defining a goal to scheduling a send — with a live summary panel and the ability to save drafts or schedule ahead.
The mobile experience customers actually see — a feed of reward cards, campaigns, and promotions generated by the admin console. Designed to feel like a modern app, not a loyalty punch card.
A cross-functional contribution spanning product thinking, marketing strategy, UX decisions, and hands-on template design.
Translated enterprise concepts from Salesforce Journey Builder into simplified product flows accessible to non-technical users.
Designed the messaging structure for rewards and promotions — ensuring every message is clear, warm, and mobile-first.
Contributed to admin experience decisions: step flow, builder layout, live preview panels, and the checklist-based launch system.
Supported the design of promotional cards visible inside the customer mobile PWA — feed-style, modern, not ad-like.
Built the template and pre-fill system for automations and campaigns so owners have a strong starting point every time.
Helped shape how the platform balances simplicity for owners with the structured marketing logic that makes campaigns effective.
A complete marketing system for non-technical local business owners — mobile-first, modern, and aligned with platforms like Airbnb and Uber Eats in experience quality.
Marketing, product, and design skills applied across this project.
The HTML templates linked in this case study are part of the automation and campaign system I helped define. They represent functional prototypes of the owner-facing dashboard, focusing on: